Are you thinking about applying for a new top level domain name when the application window opens in January? Here are some things to consider — reasons your new TLD might be doomed to fail.
1. You pick a TLD that’s too broad. Here I’m thinking mostly about something like .sport. Yes, there’s a sporting community. But they tend to identify with particular sports or types of sports. .Sport is just too broad. You might be able to say the same thing about general TLDs such as .web. There’s a role for .web, but it’s something similar to what .info and .biz have now.
2. You price domains too high or too low. It’s tempting to charge a lot for domain names so you can earn more overall. But charge much more than existing TLDs and registrants (and registrars) will pass. Read more here…
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